Pegasus Group | Sales Promotions – Design and Execution

Comprehensive Sales Promotion Services

Sales promotion is essentially an additional incentive that encourages consumers to purchase a product. It can be a guaranteed reward or a potential win. A well-executed promotion should feel like a “limited-time opportunity” that can’t be missed! We run promotional campaigns targeting both end consumers and sales networks. On a daily basis, we leverage the most effective promotion mechanisms, such as contests, lotteries, instant wins, and collect & win.

From Idea to Reward

For years, we have been tracking and analysing the behaviour of customers participating in promotions. We know what motivates and drives them and what can discourage them. Our experience, combined with creative intuition, enables us to deliver effective promotions. Designing the right creative concept to evoke a sense of a “limited-time opportunity” is always a challenge. That’s why, when crafting an idea, we aim to “capture the heart”, and when selecting rewards, we strive to spark a desire to possess them.

Sales Promotion Mechanics

In other words, what the consumer needs to do to take advantage of the “limited-time opportunity”: send an SMS, answer a quiz question, or submit a ticket for a lottery. When planning the mechanics, it’s important to strike a balance between the organiser’s need to document submissions and the consumer’s reluctance to engage in complicated actions. The fewer steps the consumer must take to participate, the more likely they are to engage with the promotion. Since a limited-time opportunity can’t last forever, carefully determining the promotion duration is also a critical element.

Full-Service Support

In our offering, you will find all the elements necessary for the preparation, launch, promotion, and execution of sales promotions. We create creative concepts and mechanics, prepare the required documentation, and develop the rules for contests and lotteries. We ensure the necessary permits for their execution, protect personal data in compliance with GDPR, and handle taxes on prizes. Additionally, we design and produce POS materials, develop websites, and fulfil rewards.

Our Experience

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contact@pegasus.pl | 22 877 22 18

Discover Our Advantages, Benefit from Our Experience

We are a Polish integrated marketing agency. We plan, create, and implement advertising campaigns whose effectiveness is proven by the goals achieved by our clients. Explore our offer and discover the areas in which we can help you achieve your objectives.

Loyalty Programmes

We provide comprehensive care for all aspects of the programmes we manage. Our first programme was launched in 1998 and was recognised as one of the most effective projects of the decade. We are the only agency on the Polish market with such extensive experience in this area.

Events & Incentives

Every project, whether small or large, is a major event for us. We approach each one with passion and a creative use of modern techniques. Galas, conferences, incentive trips – we infuse them with the perfect atmosphere through meticulous attention to detail and excellent organisational skills.

Digital & Content Marketing

Using content marketing, we carry out both sales-driven and image-building activities. We combine the expertise of an interactive agency, a content marketing agency, and a PR agency. During campaigns, we measure results and optimise activities. We deliver outcomes.

Advertising Campaigns

We bring together all realms of marketing communication. We operate across ATL, BTL, and DIGITAL channels, creating comprehensive 360-degree projects. We apply the principle of marketing synergy, complementing each activity with carefully selected tools.

Social media & Influencers

With our expertise in social media communication and comprehensive Influencer Marketing activities, we support brands in building and strengthening connections with consumers.

Public Relations

We prioritise trust in our clients’ brands and their positive relationships with the public. In our PR activities, we focus on credibility. Our longstanding and strong relationships with journalists translate into added value for our clients. We act boldly, yet thoughtfully.

27

Years in the market

2468

Completed projects

360°