The “My Magic Door” contest was a consumer activation by the PORTA brand carried out across three markets: Poland, Romania, and Hungary. Aimed at families with children, the contest was inspired by the Disney movie Encanto. Participants were tasked with creating a creative artwork depicting their own “magic door” and submitting a photo of it via a dedicated contest website. Prizes included PlayStation 5 consoles, iPhone 12 Mini smartphones, Xiaomi electric scooters, and attractive Disney-themed gadgets.