- Increased customer satisfaction
- Lower percentage of dissatisfied customers
- Higher profitability
- Increased sales
How Do Artificial Intelligence and Big Data Analytics Boost Sales?
Leveraging cutting-edge technologies enables precise targeting of customers with the content they truly need. Not long ago, internet users were bombarded with generic campaigns, whether through landing pages or mass newsletter distributions. With marketing automation platforms, artificial intelligence can now analyse customer behaviour online and tailor communication, ensuring each individual receives the right content at the right moment.
Benefits of Successfully Implementing Marketing Automation Processes
Automation Processes in E-Commerce
We leverage our own experience and insights from our clients to develop communication rules tailored to the target audience and product. Our automation solutions drive sales while reducing the workload on marketing teams. We integrate tools not only with e-commerce stores but also with websites, portals, and corporate platforms.
Implementation Areas
Different types of businesses require different solutions. By analysing the offer, we tailor solutions to meet the needs of both the client and their audience. Our content marketing agency manages the entire campaign cycle—from planning target groups, campaign channels, and targeting strategies, through content creation and publication, to performance analysis and optimisation.
Smart Product Recommendations
Recommending products and content to customers with the highest likelihood of engagement and conversion.
Smart Promotional Actions
Running targeted promotional campaigns tailored to specific customer segments to maximise sales. For example, customers who regularly purchase economy-segment products may receive a one-time discount on premium products (smart upselling). However, this discount will not be offered to customers who have previously bought from the premium segment.
Smart Email Communication
Smart, personalised emails with content tailored to each user’s interests instead of generic newsletter spam. Every user will receive emails at the most convenient time for them—when they are most likely to open and engage with them.
Newsletter – Is It Worth It?
For most users, newsletters are seen as spam, which is why only a small percentage of customers subscribe. However, the situation changes when each user receives only the information that genuinely interests them.
Where Does Marketing Automation Work Best?
Will Every Marketing Automation Implementation Be Successful?
The success of a marketing automation project largely depends on the effectiveness of the algorithms (rules) embedded in the cloud platform and the user segmentation algorithms. When entrusted to an experienced team, it can lead to double- and even triple-digit percentage increases in conversion rates.
Our Experience
Digital – Other Services:
Websites
Websites
We specialise in creating sales-driven websites that naturally attract traffic from search engines. Beyond design, clarity, and aesthetics, well-optimised code plays a crucial role in how search engine bots interpret a site. Their algorithms determine which queries will rank the website higher in search results.
MoreE-commerce
E-commerce
We create e-commerce stores that are convenient and user-friendly for customers. We don’t pursue elaborate or overly ambitious visions. In e-commerce, we always start by asking our clients one key question: what is their goal? For over 20 years, the answer has remained the same – 'increase sales'.
MoreContent Marketing
Content Marketing
More and more companies aim to gain a strategic advantage through content marketing. So why do only a few succeed?
MoreSocial Media
Social Media
As a social media agency, we help our clients create effective communication with their target audience. With years of experience collaborating with influential figures in the Polish online space, we successfully engage and activate audiences.
MoreDiscover Our Advantages, Benefit from Our Experience
We are a Polish integrated marketing agency. We plan, create, and implement advertising campaigns whose effectiveness is proven by the goals achieved by our clients. Explore our offer and discover the areas in which we can help you achieve your objectives.
Sales Promotions
Sales Promotions
We complement creative finesse with a strategic approach to achieving sales goals.<br />
We design campaign mechanics to optimise the balance between profitability and sales scale.<br />
WięcejPublic Relations
Public Relations
We prioritise trust in our clients’ brands and their positive relationships with the public.<br />
In our PR activities, we focus on credibility. Our longstanding and strong relationships with journalists translate into added value for our clients. We act boldly, yet thoughtfully.<br />
MoreAdvertising Campaigns
Advertising Campaigns
We bring together all realms of marketing communication.<br />
We operate across ATL, BTL, and DIGITAL channels, creating comprehensive 360-degree projects. We apply the principle of marketing synergy, complementing each activity with carefully selected tools.
MoreLoyalty Programmes
Loyalty Programmes
We provide comprehensive care for all aspects of the programmes we manage.<br />
Our first programme was launched in 1998 and was recognised as one of the most effective projects of the decade. We are the only agency on the Polish market with such extensive experience in this area.
MoreEvents & Incentives
Events & Incentives
Every project, whether small or large, is a major event for us.<br />
We approach each one with passion and a creative use of modern techniques. Galas, conferences, incentive trips – we infuse them with the perfect atmosphere through meticulous attention to detail and excellent organisational skills.<br />
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27
Years in the market
2468
Completed projects
360°
Field of view