Pegasus Group | Experience in the IT & New Technologies Sector

Technology Shapes and Influences Every Modern Organization

Effectively communicating the intricate details of technology is a significant challenge for IT companies. However, with careful planning, it can yield outstanding results. Each company has its unique characteristics, products, and expectations. Therefore, a marketing strategy should be tailored to meet the specific needs of the organization.
Whether targeting B2C consumers or promoting IT solutions for small and medium-sized businesses or large corporations, the topics, terminology, and communication channels will vary significantly.

Sales Support

Whether you’re representing a B2B IT company offering cloud services in a SaaS model, managing the security of on-premise servers, or selling mobile applications, the key to success lies in effective communication. It’s crucial to work with experts who can translate complex technical content into an accessible format for business clients while also understanding the expectations of Gen Z consumers and tailoring the message to resonate with this audience.

27

Years in the market

2468

Completed projects

360°

Field of view

360° Communication

Marketing for the technology sector is a complex undertaking. ERP, CRM, BI, HR, ECM—the list of acronyms is nearly endless. We bring the same level of dedication to marketing solutions involving artificial intelligence (AI) as we do to those branded as “intelligent” or “smart.” Our goal is to help businesses reach new customers and establish strong business relationships.

Interactive PR Agency

Pegasus isn’t just the name of the iconic Japanese console every geek dreamed of—it’s also a mythical symbol of inspiration and creativity. At Pegasus Agency, we continuously merge the worlds of technology and artistry. Our mission is to integrate cutting-edge technologies into everyday life and craft messages (including advertising content) that are clear and compelling, particularly for decision-makers in the purchasing process. Our comprehensive suite of services includes content marketing, social media activity, advertising campaigns, email marketing, and media and journalist relations management.

May the (Computing) Force Be With You and Your Business

Discover Our Advantages, Benefit from Our Experience

We are a Polish integrated marketing agency.
We plan, create, and implement advertising campaigns whose effectiveness is proven by the goals achieved by our clients. Explore our offer and discover the areas in which we can help you achieve your objectives.

Loyalty Programmes

We take a holistic approach to managing all aspects of our programs. Our first program, launched in 1998, was recognized as one of the most effective projects of the decade. We are the only agency on the Polish market with such extensive experience in this field.

Digital & Content Marketing

Using content marketing, we carry out both sales-driven and image-building activities. We combine the expertise of an interactive agency, a content marketing agency, and a PR agency. During campaigns, we measure results and optimise activities. We deliver outcomes.

Public Relations & Social Media

We prioritise trust in our clients’ brands and their positive relationships with the public. Our longstanding and strong connections with journalists translate into added value for our clients. We support brands in building and strengthening bonds with their consumers.

Sales Promotions

We complement creative finesse with a strategic approach to achieving sales goals. We design campaign mechanics to optimise the balance between profitability and sales scale.

Events & Incentives

Every project, whether small or large, is a major event for us. We approach each one with passion and a creative use of modern techniques. Galas, conferences, incentive trips – we infuse them with the perfect atmosphere through meticulous attention to detail and excellent organisational skills.

Advertising Campaigns

We bring together all realms of marketing communication. We operate across ATL, BTL, and DIGITAL channels, creating comprehensive 360-degree projects. We apply the principle of marketing synergy, complementing each activity with carefully selected tools.