It is becoming increasingly difficult to convince customers to purchase products or services. Researching information before making a buying decision has become the norm. That’s why it’s important to create valuable content and provide information that matters to your audience. Such actions enhance the brand’s positive image, build trust, and encourage purchases.
More and more companies aim to gain a strategic advantage by using content marketing.
Why do only a few succeed?
People Don’t Like Being Sold To, but They Love to Buy
Educational content marketing campaigns are, on average, 131% more effective than traditional campaigns that focus solely on promoting a product rather than addressing customer problems.
The best content is just a cost,
if it doesn’t build customer trust and drive sales
Our proposed actions use educational content based on three key principles:
A content marketing campaign sells on average 131% better.
Loyalty is built by helping someone with something, and when customers are ready to make a purchase, they remember the support they received. Margaret Magnarelli / Monster.
What do we do?
Different types of businesses require different solutions. By analyzing the client’s offerings and the market, we tailor solutions to meet their needs and the needs of their audience. Our content marketing agency manages the entire campaign cycle, from planning target groups, campaign channels, and targeting strategies, to creating and publishing content, as well as analyzing results and optimizing activities.
Strategy
We ensure that users can easily find the content they need at minimal cost to our clients, thanks to well-selected target groups, segmentation, and targeting. The content created by our agency does not reach random audiences who are not interested in it. Our methods can save up to 90% of the budget. Learn more about targeting.
Engaging Content
We create articles, graphics, videos, applications, games, and ebooks that educate consumers and shape their perception of the brand. We earn their trust, turning them into loyal customers.
Publishing
We ensure that the content we create appears on editorial pages of relevant portals, press, or magazines. Learn more about media relations. We build knowledge portals dedicated to topics related to the client’s product, optimized for attracting users from search engines (SEO). Learn more about building websites and knowledge portals.
Increasing Reach
When preparing content, whether it’s text, graphics, or video materials, we ensure they achieve a high number of free views by frequently appearing in search results.
Optimization
Thanks to our proprietary analytical methodology, we identify opportunities for improvement from the very start of the campaign. This includes refining target groups, selecting channels, targeting, assessing quality, and ensuring content relevance. These cyclical actions result in cost savings and help achieve the best possible outcomes.
We Adjust
the appropriate content based on goals, products, and target groups. Clients who receive useful knowledge will increase their trust in the product and remember the brand longer. As a result, their readiness to purchase will grow, leading to increased sales.
- They will be better informed/educated.
- They will remember the brand longer.
- Trust in the brand and readiness to purchase will clearly increase.
- These actions will ultimately lead to increased sales.
What can be gained?
Clients who receive useful, high-quality knowledge:
- Will increase their trust in the product.
- Will remember the brand longer.
- Will show a greater readiness to purchase.
- Will contribute to increased sales.
Effective campaigns require a well-coordinated team of experts from various disciplines.
Why Pegasus Group?
Experience
Over the past 20 years, we have created over 10,000 high-quality educational content pieces. We know how to inspire and spark interest in clients, gain their trust, and encourage them to take advantage of the offering.
Team
To run effective content marketing campaigns, it's essential to understand the client's strategy, market situation, create valuable content, plan the campaign effectively, and focus on search engine optimization (SEO).
Optimization
Thanks to knowledge, valuable content, and regular optimization, we achieve the best results.
Our Experience
Discover Our Advantages, Benefit from Our Experience
We are a Polish integrated marketing agency. We plan, create, and implement advertising campaigns whose effectiveness is proven by the goals achieved by our clients. Explore our services and see how we can help you achieve your objectives.
Loyalty Programmes
Loyalty Programmes
We provide comprehensive care for all aspects of the programmes we manage.<br />
Our first programme was launched in 1998 and was recognised as one of the most effective projects of the decade. We are the only agency on the Polish market with such extensive experience in this area.
MoreSales Promotions
Sales Promotions
We complement creative finesse with a strategic approach to achieving sales goals.<br />
We design campaign mechanics to optimise the balance between profitability and sales scale.
MorePublic Relations
Public Relations
We prioritise trust in our clients’ brands and their positive relationships with the public.<br />
In our PR activities, we focus on credibility. Our longstanding and strong relationships with journalists translate into added value for our clients. We act boldly, yet thoughtfully.
MoreDigital
Digital
Our interactive agency conducts comprehensive sales and image-building activities. During campaigns, we measure results and optimize actions. We deliver results.
MoreEvents & Incentives
Events & Incentives
Every project, whether small or large, is a major event for us.<br />
We approach each one with passion and a creative use of modern techniques. Galas, conferences, incentive trips – we infuse them with the perfect atmosphere through meticulous attention to detail and excellent organisational skills.
MoreAdvertising Campaigns
Advertising Campaigns
We bring together all realms of marketing communication.<br />
We operate across ATL, BTL, and DIGITAL channels, creating comprehensive 360-degree projects. We apply the principle of marketing synergy, complementing each activity with carefully selected tools.
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27
Years in the market
2468
Completed projects
360°
Field of view